Effort in Effortless?

We all know women who look effortlessly stylish and I think that’s what most of us try to emulate. So what really defines ‘effortless’? The thesaurus offers alternatives such as easy, natural, unforced and graceful. It implies simple, inherent style and beauty that takes little time, money or work. It’s the notion of wearing clothes as opposed to being worn by them.

Examples of women in the media who best represent effortless are Jennifer Aniston, Cameron Diaz and Kate Hudson. Maybe coincidentally, they happen to be LA-frequenters of a similar age with a year-round tan, long, sun-kissed tousled hair and understated makeup. (Not to mention the shared trends in their love lives.)  These ladies look as good, if not better, in shorts and vest tops as in any style of clothing. They gravitate towards solid muted colours, simple cuts and minimal pattern and detail. Their red carpet look is low-key, sometimes even verging on casual, but always beautiful, individual and appropriate.

I read somewhere recently that Jennifer Aniston, the epitome of effortless, actually spends $25,000 a month in self-maintenance. Does that bit of irony negate the effortless tag?

Burberry Washed Silk Shorts, $395

www.net-a-porter.com

The effort is in the price tag!

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