- It’s aesthetically pleasing
- It allows us to be individual and creative
- It’s fun
- It’s a good conversation starter and creates common ground
- It helps express our personality
- It’s mood-enhancing and confidence-boosting
- We like compliments
- It’s indulgent ‘me’ time
- It helps define how others see us – we want to be liked and respected
- It shows optimism, self-worth, consideration and intelligence
